To this day, she still takes her work seriously and focuses on improving the brand’s presence online and in person. With her passion for the media world and her ability to communicate well with customers, Kate Hudson was brought onboard as a cofound. With her as the spokeswoman for the organization, Kate would be able to create a relationship with consumers, connecting Fabletics to the masses. However, the actress Kate Hudson would prove to be a friendly, confident and appealing face. One of the issues with the sports fashion industry was that branding was relatively ubiquitous and few companies were able to target specifically to women with their brands. In short, it was very difficult to put together an outfit that looked good and felt good without spending a fortune.ĭon Ressler’s work with Kate Hudson as the face of the brand changed all of that. The quality of these clothes was abysmal and less than comfortable as well.
The clothes were garish, expensive and oftentimes were ill-fitting. And sure enough, through consumer tests and focus groups, they were able to determine that some of the greatest problems plaguing women in the sportswear world were consistent across the board. Instead of focusing on what the current market trends were, they instead focused on what women wanted. Realizing that women’s athletic wear wasn’t going to be slowing down anytime soon, they co-founded Fabletics with a simple mission: create great looking active wear that was fashionable, functional and above all, affordable.īy putting their heads together, Don Ressler and Adam were able to come up with a revolutionary vision for women’s active wear. With active wear consumption at an all time high in 2010, Don Ressler and Adam Goldenberg took notice of the trends. In fact, the women’s sportswear market has had quite the gap between fashion and functionality for a very long time. When it comes to women’s athletic wear, most women are stuck between two choices: fashionable or affordable.
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